Brilliant Campaign by Saatchi for T-mobile: Sing-along
T-mobile and Saatchi & Saatchi follow up their brilliant Flash-Mob Dance Ad by playing a game of one-upmanship with themselves. This time the crowd, expecting another dance routine, were surprised when 2000 microphones were handed out.
What resulted was an joyously uplifting karaoke party, captured beautifully by 24 cameras and brilliantly reinforcing the company’s “Life is for sharing” brand claim.
A chorus of “Hey Jude”
Pink makes a surprise appearance
A Medley of all the songs
Shy guy gets caught out
This reinforces the brilliantly human aspect of this campaign.