Feel Creative

A big congratulations is in order for our 2 favourite CMS platforms: MODx and Wordpress, for taking out the top 2 places in the annual Open Source CMS Awards:

“We are pleased to announce that WordPress has won the Overall Best Open Source CMS Award in the 2009 Open Source CMS Awards. WordPress has won this Award for the first time in the past four years, earning itself a place in the Hall of Fame category for the Award next year.

While WordPress occupied the top spot in the Overall Award, the other two extremely popular finalists MODx and SilverStripe tied for the first runner up position.”

More from the awards

T-mobile and Saatchi & Saatchi follow up their brilliant Flash-Mob Dance Ad by playing a game of one-upmanship with themselves. This time the crowd, expecting another dance routine, were surprised when 2000 microphones were handed out.

What resulted was an joyously uplifting karaoke party, captured beautifully by 24 cameras and brilliantly reinforcing the company’s “Life is for sharing” brand claim.

A chorus of “Hey Jude”

Pink makes a surprise appearance

A Medley of all the songs

Shy guy gets caught out

This reinforces the brilliantly human aspect of this campaign.

Following a multimillion pound refurbishment, and using little more than seawater, SEA LIFE London Aquarium ran a (close to) zero-impact advertising campaign in the streets of London earlier this week.

Dubbed ’sea tagging’, this tool simply entails spraying seawater through custom-made stencils. Salt water evaporates more slowly than fresh water, and the stencilled graphics are visible for 5–15 minutes.

For the SEA LIFE campaign, over 2,000 images of sea turtles, sharks and seahorses were sprayed on streets, walls and sidewalks in 300 locations by a team of taggers dressed in scuba diving gear. Since the adverts are temporary and consist of nothing but water, there was need to to worry about permission or permits.

Considering the amount of visual clutter in public spaces that’s created by non-stop marketing efforts, a campaign that leaves nothing behind but a dusting of seasalt is as appealing for aesthetic reasons as it is for its low impact on the environment. While it may not work in hot cities, we expect to see sea tagging appear (and disappear) in other parts of the world soon.